- Authors: Austin-Breneman, J. and Yang, M. C.
- Citation: Austin-Breneman, J. and Yang, M. C., (2013) “Design for Micro-Enterprise: An Approach to Product Design for Emerging Markets,” ASME International Design Engineering Technical Conferences, Portland, OR, 2013.
Emerging markets have been traditionally underserved in terms of products designed specifically for them. However, organizations from small to medium-size social enterprises have begun to develop products specifically for these areas. A critical component to the successful design of these products is to correctly manage trade-offs between the wide variety of stakeholders.
At C-SED, we support research that aims to gain a better understanding of the system-level interactions in these markets and offer strategies for designers to make better products for non-traditional user populations in these growth areas.
Visit our faculty researchers homepages to learn more about our work with design for emerging markets.